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Sales Team Incentives- In the carrot and stick to find a balance between the
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Sales Team Incentives: In the ‘carrot’ and ‘stick’ to find a balance between the
Huakang Milk is a private enterprise in Hebei, the rapid development in recent years for the Beijing market, has coveted for a long time by a lack of proper sales team management personnel, has not been entered. In early 2005, the company After careful consideration, decided to send a good sales manager, Wang developed the Beijing market. Wang has been in the company for three years, almost from childhood to do is look at the company more than 1 million in sales. March 5, in the company’s expectations in the eyes of general manager, took office on Beijing branch manager. The face of newly formed sales team to see how Wang continuous improvement through incentives, so that the sales team vibrant, and so quickly based on the Beijing market Huakang dairy industry.
As recent arrivals to the new product, Wang is very clear market development pressure, he started the first thing is to dozens of sales people divided into several groups, they formed a sales team, each group elected a sales manager; second thing is the market is divided into several regions, each corresponding to a sales area sales team. Staff posts and set in the region, the next question is to consider how to implement the incentives.
Wang believes that as a wonderful incentive ‘carrot’, always in front, as long as you reach a standard, you will get, but, in this game, if you violate the rules, then the ‘big stick’ will be the falls without any kind to you. How to make incentives to promote the development of the sales team is actually how the ‘carrot’ and ‘stick’ to find a balance between.
Incentive principle: actual situation with the management minefield
Wang think the incentive mechanism is an actual situation with the management tool depends on how you use, how to do step by step. As a high-performance team building in an important part of the proper incentives, sales team management will
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