Sales increase of 900% Knott hotel mooncakes surprise off-site market.docVIP

 PAGE \* MERGEFORMAT 14 Sales increase of 900% Knott hotel mooncakes surprise off-site market Preface: Ningbo from the stick to the market, to the surprise in Shanghai, Hangzhou, Jinhua, Taizhou and other remote markets; From the sales of 95% concentrated in Ningbo, east China’s premier hotel to the moon cakes suppliers; Ningbo outside the market, from 3 million boxes, to 30 million packs a year sales growth of 900%. What is the strategy to help Knott hotel mooncakes made such tremendous results? What is the strategy to help Knott hotel mooncakes to break the market barriers? What is the strategy to help Knott Hotel, East China’s leading supplier of cakes firm’s position? Background: Knott Food Co., Ltd. was established in 2000, the company registered capital of 1,000 million yuan, main business for the hotel mooncakes OEM and West Point, the main business for the hotel mooncakes OEM. After nearly six years of rapid development, Knott’s annual sales have reach 5,000 million yuan, annual sales growth has a surprising amount. 2006 Knott hotel produce up to 60 million boxes of moon cakes. Ningbo hotels accounted for about 60% of the supply of moon cakes, firmly grasp the market-leading position. Ningbo urban area in which 57 million boxes, accounting for 95% of sales; Ningbo, only 3 million boxes outside, accounting for only 5% of sales. In this six-year development process, the company’s product pricing strategy, brand strategy, and so was almost unchanged. To the relationship between market-oriented model of market development is seriously restricting the further development of the company, the new market share, increase very slowly. From the size, hardware, and so to compare, Knott is the largest in Zhejiang Province, in eastern China also has a comparative advantage. Ningbo, however, the market has no room for improvement, and how to develop Hangzhou, Taizhou, Jinhua and other places of the market? Skip this development is the Noether bottleneck key.