Run-off a thousand miles - channel construction real instruction manual.doc

 PAGE \* MERGEFORMAT 29 Run-off a thousand miles - channel construction real instruction manual 1 Introduction Channel remodeling What is a channel? Simply put, the channel is the product cis to the flow of finance in the reverse path to return. Channel is the product and consumers to connect body, is a bridge of communication between enterprises and the market. Channels are owned by the company an important resource. As one of the four elements of channel sales, in the actual sales work, occupies an important position. The creation of new enterprises, the most important issue facing the establishment of the channel. The old enterprises to further the development of one of the elements of work is an extension of channels . big business in promoting the extension of the depth of channels, SMEs face in the pursuit of channel expansion. channel construction of all sales department’s main tasks. a certain extent, channel width, depth and smoothness, determines the speed of development of enterprises. Each run the business, has its own sales channels. Channel advantage can often translate into competitive advantage. Has a good, reasonable distribution sales channels. First of all be able to guarantee the implementation of business strategy, followed by the promotion of new products can reduce the cost of accelerate the pace of new product promotion. 3rd accelerate capital turnover rate, the rational use of enterprise resources. fourth operation of the market to reduce costs, drive sales increased steadily. In the actual sales work, the channel showed the following characteristics: First, the communion of channels. Channels are often shared with competing brands. Channel itself is not exclusive. Second, channel dynamics. Channels will always be change at any time will change, disappear. 3, the channel flexibility. Channels may be longer or shorter, requires you to shape. 4, channels timeliness. Channels are often followed changes in consumer-oriented change.