S Crossing the difference of competition Bulge.doc

 PAGE \* MERGEFORMAT 19 S Crossing the difference of competition Bulge Service differentiation refers to service enterprises face a strong competitor in the content of services, channels and services, image, and so different from our competitors who take their prominent features, in order to beat competitors in the services market, Li Zhu heel a practice. The purpose is to differentiate through service highlight their advantages, and to distinguish its competitors. With the distance from strong competitors in the trend of marketing and name, port, marketing, services, etc. In contrast simply asked, especially in the details; more Unlike the more able to highlight its own characteristics, and produce a strong set of customer edge. Two years ago, I created in Chengdu, the ‘second room leisure,’ to distance with strong opponents, I trend of marketing and name, port, marketing, service, etc., before they start operations, we have done a great contrast of The design, in particular, to make strenuous efforts in the details.I think that the more Unlike the more able to highlight its own characteristics, and produce a strong set of customer edge. I used way is to ‘broaden its market outreach’ to develop differentiated marketing strategy, and then make my base in this advisory practice, has received very good results. First, differentiated market penetration strategy: just opened, I found that the operating range of the traditional foot bath is a single room, then began to massage massage therapy market and the market penetration, so that it can recover from fatigue can become a therapy of the Department; second products (services) development of differentiation strategies: service to satisfy customer needs around the introduction of a ‘drinking coffee, look at the scenery (gift)’, ‘ab initio (shampoo) to feet (feet bath) are comfortable’ to enjoy playing through the business sense, newspapers and magazines free to turn, educational toys enjoying to play, and trave