S brand milk powder- township market back to life.doc

 PAGE \* MERGEFORMAT 7 S brand milk powder: township market back to life OEM manufacturers maiden voyage sinking of self-built brand S dairy company is relatively large domestic manufacturers producing milk powder packing milk powder, has not its own brand. Most manufacturers take the initiative came to them for generation of processing operations carried out relatively smoothly, basically let alone manage. Since 2000, S dairy companies to enter the profitable small-packaged milk market in less than a year’s time, S brand milk powder in 20 offices established throughout the country, the product will soon be in all prefectures and cities in the supermarket , store shelves. Since S is not well-known brand milk powder, the actual sales that are not ideal, the majority of products are stored in the dealer, a supermarket warehouse. S brand milk packaging from big to small changes in packaging, not just a packaging problem, in essence, is a sales management issues. Packed milk sales is aimed at distributors and final consumers, need a strong ability to manage operations and marketing capabilities. How business-like building the confidence of dealers, how to attract consumers is very important. In the early cooperation with distributors, dealers hit 50% of the advance payment, S brand milk commitment supermarkets, shopping centers into the store costs, side shelf fees, business anniversary fee, DM fees, Purchasing Guide salaries, promotional materials costs. Because this part of the cost goes far beyond the plan, S soon as the company’s cash flow problems, there is no capital investment in consumer driven promotions, even more so dealers can not afford to have strong demand for television commercials. To April 2002, due to poor sales in many parts of the product, many stores and supermarkets to Chegui, pre-investment to collapse, with loss of more than 500 million yuan. Township market seems to be absent Market proved, S brand of milk products is no problem, but th