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Sales success story- From listening to the beginning
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Sales success story: From listening to the beginning
There sales staff asked: ‘After training, we do think that storytelling is a good tool. Could go back to actual sales process, I tried to say something to the customer stories. But now customers come into contact with the sales a day too much, they are fine in. My side of the story not yet begun, and they say: ‘You again Huyou me. ‘So, I can only press their demands to answer questions. I seem to be unable to enter to a smooth sales process, it is difficult to establish a less formulaic, and customer relationships. ‘
More and more sales staff aware of the story is a very effective tool. In practical work, they encountered a variety of problems.
In fact, talking is more important than a skill, but also the use of ‘story telling’ in a more effective sales tool. It is this: Before you start telling stories, to find ways to allow customers to speak out his story. Client’s story will tell you his values, his purchase preferences, his life experiences and fun, even in this he was in the process of buying a real decision.
The advantage of speaking: the more customers to share his participation in this sale is higher; customers to share information more privacy, the higher his trust in you. Through such sharing, customers and sales staff are more firmly established sales relationships, the more beneficial to the transaction direction. We shared the information with strangers the scope, depth, and our most intimate areas of people to share information, depth is completely different. People tend to open up their own inside the scope of the security. Therefore, the customer to share the more privacy, we have established contacts with the close. Similarly, the contrary is also true. In other words, the customer more we talk about the more he felt more intimate with you; him and you are the more intimate, the less he spoke more.
After such a positive interaction, customer relationship marketing
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