Sales time diagnostic tools in the use of fast moving consumer goods sales.docVIP

 PAGE \* MERGEFORMAT 13 Sales time diagnostic tools in the use of fast moving consumer goods sales Abstract The use of sales time diagnostic tools (TTS), through its work flow description and analysis, as well as FMCG sales management in the use of time and pointed out that the sales gap between the standard operating time is a measure of customer sales representative in the conduct fast moving consumer goods efficiency and performance in an important basis. Accordingly, the sales program proposed improvements for the fast moving consumer goods companies improve the level of sales management and provide valuable reference. Keywords: fast moving consumer goods; diagnostic tools; sales time 1, fast time of diagnostic tools, and sales of consumer goods FMCG (Fast Moving Consumer Goods, FMCG) is a high frequency of consumption, using short period of time, need to constantly repeat purchase, has an extensive consumer household products group, including: personal care, home care products, branded packaged food and beverages, tobacco liquor, four major products. Sales time to work on behalf of a client a major resource, is reflected in its efforts to engage in an important indicator of sales. Sales time from serving customers, a direct result of sales value of the ‘customer time’ and not directly generate sales value of the ‘non-customer time’ of two parts. In the FMCG industry, the customer on behalf of every day in the ‘customer time’ within the job content, including customer visits, line management, and shelf decorations, POP display, sale and purchase of registration, the competition to understand, and so, while the ‘non-customer time’ main including the exhibition, refueling, lunch, distance and administrative work and so on. When the sales staff and that when the average daily working hours to reduce the ‘non-customer time’, you can allow customers enough time to carry out on behalf of distributors to expand the scope and depth, follow-up customer need