Sales Terminal Management.docVIP

 PAGE \* MERGEFORMAT 12 Sales Terminal Management China’s appliance industry, fridge is always a ‘hot spots’. Refrigerator market is a relatively mature market, the reason why it matures, because the refrigerator market has undergone a series of competition from dozens of competing brands of the size of refrigerators to the left to Kelon (Rongsheng), Haier, Xin Fei , Meiling-based domestic four brands, combined with the two foreign brands Siemens, Electrolux. It can be said to be China’s consumer market into the era of the brand, the market is relatively stable. At the same time, this stage is also characterized by their competition - a decisive end. Prior to this, the company’s headquarters are generally high-level market analysis, forecasting, and to develop appropriate marketing strategies, and then the corresponding branch from the sale according to the actual situation around the implementation, it is clear this operation has been unable to adapt to the relatively stable era of branded consumer . Big’s ‘war??? does not appear, at least for the next 3-5 years, there will not be much change. But the small ‘fighting’ each day in each terminal stores. Close combat with emphasis on fast, small, Qin. In the end to seize the market, Kelon has stood the high ground. Kelon has been leading China’s refrigeration industry, in the acquisition of Kelon Meiling Greencool after major shareholders, it is easy to see the king of the air. In 2003, colleges and universities from around the country move into a group of dynamic and passionate college graduates entered the terminal stores in various brands of oppression against other modes of competition, record striking. I am honored to fight in the frontline as Kelon marketing personnel in the regional market and the two fought in the battle for nearly 30 stores the terminal after (in Guangxi Hechi, Qinzhou the store sales are ranked first), I would like to share with you My experience. To achieve end-volume first, I propos