Sales Xiong Qi- From the soft selling to hard sales.docVIP

 PAGE \* MERGEFORMAT 7 Sales Xiong Qi: From the ‘soft selling’ to ‘hard sales’ No one company can do all of the regions are strong, so that all enterprises are still weak in the region. The reason why some regions are weak, because of weak sales in these regions. Why sales weakness? Because of the weakness of market operations in those regions. To change the weak areas, we must seize the ‘hard sales’, and to create a strong hardware sales operation of the market as the center can be achieved sales Xiong Qi. A, Qiao-dozen products ‘combination punches’ Product is the root of the market, only the clever boxing fight product portfolio to build out the different levels of product mix with different types of longitudinal horizontal product portfolio in order to ‘take root’ in the market, the market group of consumers, network density, flow speed and volume of the largest product of. Among them, we should focus on playing Liang Quan: First, the main push a sufficient amount of competitive and on the potential of products for the rapid increases in market share, build a leading product; the second is to cultivate a can enhance their brand image and influence products, market position to build a reputation for product enhancement. A careful analysis of the Group in 2004 after the white elephant is weak in many areas to enhance speed and the reason is not difficult to find on the one hand is to use ‘good delicious side’ attack under way to form a county township market-oriented products; the other hand, with the ‘cattle face ‘and’ big facial ‘attack on Road to form a County township market, the reputation of 1 yuan face products; And then there are ancillary’ kitchen Liuxiang ‘and other cheap plane’ Behind ‘opponents. A year later, White Elephant Group’s overall sales increase of nearly 10 billion yuan, weak sales in the region accounted for more than 50% increase. 2, following a hard sales market operations and the two rules Hard sales market operations, there are