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Sales Manager depth distribution how do you do-
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Sales Manager depth distribution how do you do?
Xiao-Hu is a small appliance company sales manager, in recent years by the industry, the impact of the depth distribution of the tide, he is responsible for the implementation of the depth distribution of the Area Plan: In the area of the three-level market, opened a deep sub - sales, and strong support in the enterprise, according to the localization of human resources strategy, recruitment in their respective markets more than 30 promotions, Purchasing Guide team, began to market channels, precision agriculture, and continue to weaken the functions of agent, focusing on supporting the downstream distributors and retailers, can be half a year later, transferred the headquarters to see sales reports, in addition to sales growth of 11%, distribution rate has been greatly improved, the other indicators have not increased noticeably, especially the profit targets, over the same period also fell by 30% compared to sales cost indicators is ridiculously high, leading to companies suffering heavy losses in the regional market, in the depth distribution for a year later, Xiao-hu had to interrupt the continued implementation of the depth distribution and continue to have raised with the distribution agent-based model of the banner, so that the depth distribution of this program to complete failure.
Depth distribution is a refinement of the operation of the enterprise market a product of the factory owners to improve their products and brands in the market coverage, market share, to obtain an absolute competitive advantage in the market and thus access to stable and lasting source of profits in the market compete weapon. However, as the case happened to Xiao-Hu, like, if the depth distribution of the implementation of good, poor planning, will be greeted with at least the market failure, so that manufacturers ‘lose the wife of another folded soldiers’, the end, the program aborted. So, as a sales m
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