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Sales management such as playing mahjong the atmosphere is needed
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Sales management such as playing mahjong the atmosphere is needed
Senior digital marketing company told me: do marketing like playing mahjong, the atmosphere is needed, why NBA teams, football clubs, home good grades, poor road performance, because the warm atmosphere of home the home team can mobilize the enthusiasm of the fans shouting, cheerleaders cheers, cheering home broadcast, members of the nerve cells to stimulate all the time, players on the field quickly mobilized flame spirit, passion to maximize the potential out, steals, dunks, extraordinary, score, scoring has become Shoudaoqinlai, more easy. In fact, selling something that is not the same as doing it! Many companies in large markets activities (such as channels to open up construction, a national promotion, distribution channels, the monthly meeting, the headquarters staff and overseas sales staff off-line methods, the sales staff to go on the street door to door in the open market distributors, do high-profile outdoor promotional activities, training activities exhaustion in their minds, the headquarters staff is sitting in the office air-conditioned room rhetorical exercise, as if he has done nothing with the headquarters staff, its success, no one encouraged, no one cheers, no one cry, over time, the whole team as “street children”, there is no passion, no fight, no power, with predictable results. Therefore, in the company to carry out large-scale unified marketing campaign, the headquarters must bear its responsibility to mobilize the internal atmosphere, washed in front-line soldiers in time for cheer and timely information out to the impressive record, “stark choice “strive for the formation of a competitive atmosphere. Presided over seven years by a large internal market activities (store-building activities, distribution channels will be the summer storm of promotional activities, to force 51 promotional activities, Zhi-Yong Chong Guan big promotion, bec
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