S water heater market road.docVIP

 PAGE \* MERGEFORMAT 9 S water heater market road S water heater has a sales network throughout the country, known as Asia’s largest production base of water heater be called the domestic first-class technical equipment (which, in his German home appliance giant, for the two foundry production can be verified). However, S water heater sales in the Chinese market is far from satisfactory, has been losing money, the same in 1998, investment in AO. Smith water heater electric water heater industry has already done the top five, while the S water heater is also hovering in the 20 or so, and those two , the company of third-rate brand. This can not help but sigh, one that could be why the water heater industry giant companies in the market’s performance so badly? Some issues in depth which only you can see the knot disease, I have been in the S water heater Beijing branch, marketing department worked, and later established the Department of channel management, comprehensive contact with this water heater business, also saw some root of the problem, Now I am from market operations, management system, technology research and development, human resources, corporate culture, a comprehensive analysis of various angles S water heater, as a real failure of the business case and hope to give enterprises and readers to useful inspiration. First, a wide range of shackles. See the diverse words, you may be confused, and this water heater from the S ‘origin’ talk about. S water heater is the S Group, a wholly owned subsidiary, S Group is a large-scale cross-industry private sector, its position in the chemical building material industry and the country is second to none. Which is more reasonable with the unified diversity has always been debated in the academic community, in this paper is not a discussion of this issue, but there was indeed a diverse number of drawbacks, such as capital, management, lack of experience led to diversification into the mire, unfortunately, is, S