Sales training please note that methods and techniques.docVIP

 PAGE \* MERGEFORMAT 8 Sales training please note that methods and techniques Marketing, people are the most important factor, the marketing team, passion, quality is determined by a variety of markets to promote progress of the project. How to do the work of training the marketing team, sales training will be a link can not be ignored. A research institution in 2007 of private enterprises in Guangdong Province survey data: 91% of corporate training programs are temporary, and 77% of enterprises believe that training effectiveness can not be assessed, 78% for training purposes is not clear, 36% of the bad effects of enterprise training ... ... can be seen that good sales training is not a simple thing, to note a number of methods and techniques. This paper will be training needs, designing training courses, training, implementation and evaluation of three aspects introduce some sales training some of the methods and techniques. ◆ how to find training needs The purpose of the training is to change the marketing team approach in improving the marketing team’s knowledge and skills, therefore, a good grasp of the real purpose of training needs is the premise of doing a good job training, but also provide a training assessment basis. How to find training needs can be launched from a look at a few points: 1, line manager of training needs: a straight line managers and marketing team in contact recently, therefore, training needs and marketing teams to grasp is also more accurate. Training needs of line managers in making the time to have a clear result of a clear training and objectives, and can provide quantitative tools. 2, the questionnaire: There are many businesses have done a survey to identify training needs, but often simply set out the number of training courses, from the marketing team of personnel to vote, which an increasing number of courses to vote on the training, which courses, but often can not do is to discover the real training needs. Trainin