Sales-type Advertising Planning - dance in shackles.docVIP

 PAGE \* MERGEFORMAT 7 Sales-type Advertising Planning - dance in shackles Media communication in marketing session, is the transmission of information highways, to promote the planning of the market-based planning is particularly sales into the market advertisers tremendous cost, but also the ultimate driving marketing performance Chongfeng Hao. Marketing planning process which looks like a link, but the whole marketing of the whole melting process. Forewarned is forearmed from the perspective of businesses to start a project or a product (group) start planning activities had been first. Sales-type planning, that is, selling-oriented, immediately so that consumers purchasing behavior. Go on an advertisement, direct drive incremental sales in the market size is constant in planning the success of the standard. As a large group of planners among one, for the planning, individuals have some views, and perhaps biased opinion, say it is the hope that more peers to do the planning and the planners do not know what a friend is more objective look at on the planning The evaluation criterion. Dedicated and responsible people, mostly mental onerous planning, thought high-pressure groups want more friends around the understanding, more caring! Planning is very mysterious, but the planning is also a regular. Planning is the planning itself, Mrs. Wang, Selling what advertising is to sell out products and solutions need to matchmaker’s mouth, Mrs. Wang’s boast. Of course, is not going to be wide of the mark in blowing its own trumpet, but the advantages of the product features and fullest revealed itself, and to consumers that a ‘unique selling proposition’ (Unique Selling Proposition). Is becoming saturated in the product today, the same brutal competition and homogeneous products, your ad does not say a ABCD or 1234 to convince consumers, on what basis people to buy your things? Planning is causal seen a lot of advertisements, often confused and incomprehensible, becau