Salesman - the engine company.docVIP

 PAGE \* MERGEFORMAT 3 Salesman - the engine company ‘Salesman is the engine of business’. If the market economy of enterprises in operation compared to a train, then the speed of the train speed is determined by a salesman. Advertising, public relations and sales has created a favorable environment for business to push plant provides a powerful weapon to attract customers. Face to face communication with customers to achieve sales, have to depend on the efforts of salesmen. Salesman is communication link between enterprises and customers. To the customer, the salesman is a symbol of corporate image; in turn, salesmen and from there to the enterprise customer to bring a lot of useful information. Promotional costs in the enterprise, the cost of personal selling 2-3 times higher than the ads. Enterprises to build a sales force with a strength of, first, a sufficient number of rows. Many enterprises real 333 system. That employees in the 1 / 3 is the production personnel, 1 / 3 is the technical and managerial staff, 1 / 3 is the marketing staff. Second, the quality perfect. Companies want the best people to do marketing. Third, well-trained. Marketing is not without a teacher’s work. Sales Background to a science. Enterprises must use scientific methods of training salespeople, training and retraining. Training can bring significant costs more than the value. However, not all businesses have recognized the significance of sales personnel. A cotton spinning enterprise product unmarketable, the plant more than 7,000 employees, only eight salesmen. Some companies believe that a salesman is to bring increased costs more than the increase they see more than a salesman on the fees paid, have not seen the increase in revenues caused by a salesman. Their guiding principle is ‘cost-income ratio important’. Companies do not have a salesman will not pay any sales charges, but there will be no sales. Cost of sales is a kind of lubricant, it will be more cheerful corporat