Sales to replace the bitter fruit of Marketing.docVIP

 PAGE \* MERGEFORMAT 4 Sales to replace the bitter fruit of Marketing As the marketing strategy in Asia, mainly located in a simulated wireless communications equipment sales, Motorola’s digital wireless communications has fallen behind Nokia and Ericsson. She just blindly sell her existing owners of analog wireless communication products, rather than by creating greater customer value to the real customers in the United States to retain a result, the gradual transfer of its previous customers the digital field, abandoned the Motorola . ‘Marketing is not to blindly promote things already have their own, but to create real value for customers. ‘This is an often quoted Philip Kotler’s famous quote, we often see some of these cases. Motorola is one example. The company has also learned from their own to realize that: new markets and excellent marketing is not the same. Motorola recently announced 10 percent job cuts, but also failed to achieve the expected results for the third quarter. The trouble is that the company’s sales strategy is to capture the Asian market, pager and mobile phone market, so they only sales in China reached 30 billion U.S. dollars. With the Asian economy as a whole fell last year’s success has turned out to this year’s disaster. Motorola has been the technology leader in the field of analog phones. Which is why she did not make use of advanced digital technology, which focuses on domestic and international customers to create new value. On the contrary, she is still up in the new development in the Asian mobile phone market simulator at a time when Ericsson and Nokia has become the pioneer of digital machines, and further eating into Motorola’s wireless market in the United States share, the choice of the next generation of wireless communication system, Motorola’s customers turned to companies such as Ericsson and Nokia. Currently, Motorola’s sales in the Asian markets are those customers who can not afford the simulator, while in the