Sales thrusters - Sales Promotion.docVIP

 PAGE \* MERGEFORMAT 4 Sales thrusters - Sales Promotion Sales Promotion (SP), known as the pioneer of modern marketing, sales booster. Of modern marketing theory, sales promotion and personal selling, advertising, public relations is similar to the Miao, one of the tools of modern marketing four. Sales promotion rather by the number of members incentive to induce sex workers constitute a promotion party. It is caused by trying to respond to change buying habits, to stimulate the purchase of the number of buyers to stimulate the latent Peng, strengthen dealer acceptance, the introduction of new products, promotional materials attached to prevent competitors, improve advertising effectiveness, strengthen the brand image of the side effects such as the unique supplier . As U.S. president, William A. Promotion Association Robinson said: ‘Advertising to create an enabling environment for post-sales, SP can promote the delivery of merchandise tube’. As early as June 1853, a hat shop in the United States had conducted such a promotion, where do I buy a hat at the customers can enjoy free photo shoot a hat, as a souvenir. At that time the camera does not have times, customers wear a hat to show photos to family and friends to enjoy pride, so customers in all directions gathered in the store, unable to stop a great trend. This is the SP comes with a gift strategy. It is induced by consumer interest in products and concern, so that consumers associated with the SP, which is the intention of SP. After 100 years of development, today’s SP has been more secret study, improve, based on real demands of the difference can be divided into four categories: First, the consumer sales promotion, their usual work-chang are: sending free samples, providing a variety of price discounts, consumer credit, coupons, printing, services, promotions, presentations, promotions, etc.; Second is the business brokers to push plants, including volume discounts, cash discounts, franchising,