Sanlu doing well in rural markets the three strengths and three difficulty.docVIP

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2017-05-05 发布于浙江
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Sanlu doing well in rural markets the three strengths and three difficulty.doc

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Sanlu doing well in rural markets the three strengths and three difficulty

Sanlu doing well in rural markets the three strengths and three difficulty Sanlu milk powder is made only one location in the rural market, the brand, and its accurate location and laid a few decades milk production and sales among the top position of the industry, but also for the Sanlu next pointed out the direction the market expansion plans. 2004 can be said that Chinese-made milk powder industry, an inflection point, first year with the prices of grain and other raw materials, domestic milk unified fare increases and the impact of price adjustment has not yet subsided, which led to inferior milk powder incident in Fuyang, the entire industry into an unprecedented reputation crisis. At this point, to seize the rural market has become a compulsory topic in the milk business. The situation is particularly cause for concern Sanlu. In this paper, with a large number of business communication and investigation, the current market status of the brand summed up a few ideas, hope you criticize the inadequacies of correction. Three advantages Sanlu’s success a certain sense, can be said to locate the success of China’s 1.3 billion population, there are 9 to 10 million people in rural areas, this part of the large amount of market consumption, brand less bright prospects and the competition less fierce, three deer, 60% to 70% of sales come from rural areas. Coca-Cola, the success of the operation of rural market to comply with the marketing of the three rules: consumers happy to buy, affordable, buy. Many dealers in about Sanlu milk powder market, are summed up these three points, its situation is very similar to Coke, by product, channel and shape the brand in three aspects, it has a number of absolute advantage to enter the rural market: First, create a strong brand, extend the effective After decades of Sanlu brand of precipitation, both in the minds of dealers and consumers have formed a friendly, warm, reliable brand image, this image of its accelerated into th