Sanlu loss of tens of millions of public relations over the crisis.docVIP

 PAGE \* MERGEFORMAT 13 Sanlu loss of tens of millions of public relations over the crisis Recently, the reporter learned from the Sanlu Group, April 22, 2004 after a few days by poison milk powder incident in Fuyang impact of Sanlu direct loss suffered by up to several tens of millions. Event Causes: This year, January 16, Fuyang Linquan Lvzhai Zhen-Yong Zhang Guangkui No. 42 Village, Sanlu baby milk powder purchased the complaints of quality problems, the latter by the Fuyang Disease Control and Prevention Center and the Sanlu Group identified as counterfeit products together, and be closed. Fuyang City in all encirclement ‘empty formula’ began, Fuyang City, Center for Disease Control and Prevention, individual staff members, as a result of errors, to fake the test results of Sanlu baby milk powder by Sanlu baby milk powder products for the failure to report, by the Fuyang City Industry and Commerce Executive Authority, Fuyang City Health Bureau and the Consumer Association of Fuyang Fuyang local media. This news was published, a variety of media have been reproduced all over the country. After the Sanlu baby milk powder in multiple markets across the country have been forced to take down the counter, sealed. Some provinces and municipalities and even regardless of type, as long as the Sanlu milk powder, all sealed. In some places, but also appeared Sanlu dealers have been arrested phenomenon. Calculated in accordance with the normal sales in one day to the Sanlu seal losses caused by more than 10 million. From the general marketing perspective, more people will Sanlu’s public relations crisis, the economic losses attributed to improper handling or not timely, according to reporter’s investigation, this conclusion unfair. In the event behind the crisis, Sanlu’s public relations reflect a more profound social phenomena. Case of a successful public relations crisis Sanlu Group deputy general manager Zhang Zhenling, told reporters that he recently received sev