Sansei advertising do not selling horse halter horse shouting.docVIP

 PAGE \* MERGEFORMAT 6 Sansei advertising do not ‘selling horse halter horse shouting’ If I sell a horse, I have declared my horse how God-jun, the speed how fast, how strong endurance, or eat more than expected to work, or diligent understanding, but in any case I will not be spectators and buyers boast of my horse reins. Because I know the spectators who are deeply concerned about the horse, rather than the other, the reins can not drive more than a good horse sale, unless the person is to buy a horse by the reins to buy the name of the real, if so, let us direct sale the reins of the horse. Some may think that this is a simple logic fails to explore the value, but in reality the primary wrong committed a lot of people, there are adults. We generally think that small business management and marketing easy to commit some mistakes, big corporate governance practices can not go wrong, then I and everyone should work together following analysis of a case of big brand advertising: In the three TV ads where the pharmaceutical fine: her daughter said, Mom I bought a calcium gluconate. Mother said, the blue bottle do? Daughter said, of course, blue bottles, and three fine calcium gluconate are the blue bottle, do not remember correctly, the. Advertising makes people feel that this is a loss is also very surprised that the audience will want to know what the manufacturers want to convey information to consumers. Interpret the original intent of advertising should be like this: you buy calcium gluconate oral solution, be sure to buy three fine plates, three fine plates are blue bottle. But we must not only ask, why should we Calcium gluconate, why buy three fine plates, please give me a reason first! Advertising purpose is to promote products, enhance the brand. As a medicine and health products advertising, promotional products first to the effectiveness of interest, to stimulate consumer interest, followed by stressed the unique advantages of the brand so that c