SANYO brand delisting appliances fortunes of an unknown multi-brand strategy.docVIP

 PAGE \* MERGEFORMAT 6 SANYO brand delisting appliances fortunes of an unknown multi-brand strategy For the hand with multiple brands of household appliances enterprises, in the end is over an extensive good, concise or good? Recently, at Moriguchi City, Osaka, Japan Sanyo Electric headquarters outside the ‘SANYO’ logo has been removed from the beginning in January 2012, Panasonic and Sanyo will carry out restructuring and integration, April Sanyo brand will cease to exist with Meanwhile, Sony completed its joint venture Sony Ericsson’s shares after the acquisition, also confirmed in 2012 to abandon the ‘Sony Ericsson’ brand. In addition to ‘Sanyo surname Song,’ ‘Sony must sell’, the lt;lt;China Enterprise Newsgt;gt; reporter that in recent years, China’s home appliance market, Europe’s Electrolux, Philips, Japan’s Hitachi, Toshiba, Pioneer, South Korea’s Hyundai, Kyocera and other foreign brands have suffered a downturn in market performance due to their own brand of influence caused by the decline in the same time, Midea, Hisense, Changhong and other domestic companies in the Rongshida, Little Swan, Hualing, Kelon, Meiling, China, Italy, mergers and acquisitions, but also created a company with multiple brands of the lively scene. At present, exist in the domestic appliance business is the main contradiction: corporate growth and expansion of over-reliance on large-scale development of the industry growth drivers and even started to enter the long slow decline in channel difficult to support. Rapid capital acquisitions bring brand integration with the global increase in the number brand competition is weak embarrassing encounter for the implementation of multi-brand household electrical appliance enterprises in China, when the industry is facing after maturing from assets to integrate the brand, integration of resources across the system. Foreign: brand delisting Since 2009, Panasonic has announced the acquisition of Sanyo Electric, the ‘Sanyo’ bra