Sany relief from the event to see the industry brand event marketing strategies _ ad.docVIP

 PAGE \* MERGEFORMAT 16 Sany relief from the event to see the industry brand event marketing strategies _ ad Heavy paper REVIEW :: Inspiration event marketing strategy. Successfully carried out a remarkable industrial brand event marketing activities. Event marketing can effectively avoid interference competitor advertising. The use of war events successful event marketing strategy. Paper Keywords: Sany event marketing, industrial branding, advertising, marketing strategy March 2011 Japan earthquake occurred 9, in the double earthquake and tsunami damage, nuclear power plant in Fukushima nuclear leak occurs, the urgent need for nuclear reactor cooling water, however, can produce only Sany long needed relief truck The Japanese government ordered urgent to Sany 62 m water cooling pump for nuclear power plant unit, Sany orders received after the Japanese government immediately expressed its willingness to give the value of $ 1 million for the Japanese disaster relief truck. Sany relief donate car incident, has been widespread international media attention and praise, Sany industry users to show their strength and innovation of leading a responsible corporate image. Whether Sany initiative after a disaster event planning, public welfare or charity Sany, Sany caught again sudden catastrophic events, the success of the industry carried out a remarkable brand event marketing activities. Sany harvest put in effect much greater than $ 1 million and the value of advertising generated. Sany is mainly engaged in construction machinery research and development, manufacturing, sales, products, including concrete machinery, excavators, cranes, crawler cranes, piling machinery, road construction machinery. Thirty-one concrete transport machinery, excavators, crawler cranes, rotary drilling rig has become the first brand, concrete pump truck, concrete pump and hydraulic roller ranks first in market share, truck production in the world, is the world’s larges