Sanlu 9 .11 - the crisis domino effect has just begun.docVIP

 PAGE \* MERGEFORMAT 6 Sanlu ‘9 .11 ‘: the crisis domino effect has just begun September 11, Sanlu milk powder issue of dozens of babies suffering from kidney stones caused the events that shocked the nation. With the government authority sector involvement and in-depth investigation of the incident, more and more stakeholders have been dragged into this serious crisis. The developing trend of the entire event from the point of view, a possible negative impact on China in recent years, the greatest period of crisis is being upgraded by the outbreak of the proliferation period, and all the related dominant and recessive stakeholders, are faced with being the risk involved in a huge whirlpool. The crisis domino effect, has just begun. Sanlu Bear the brunt of the whole company Sanlu. From the milk has triggered a severe crisis, Sanlu brand will no doubt affect its various products. The various problems faced by the enterprises will inevitably will affect the number of the vital interests of employees and their families, and the resulting social problems very difficult. Supply Chain At the same time, with Sanlu directly linked to the interests of investors, suppliers, agents, distributors, etc., will also suffer a serious blow, how to handle the large number of consumers return and other related matters, for the major shopping malls selling Sanlu milk powder , supermarkets, the same is a severe test. Coca-Cola is Deng Jie, Ni Ping, Xue Jianing, Flower Band, who have done Sanlu product endorsement Stars, in this crisis has also been accused of being accomplices of a number of User, the endorsement of the controversial star will be again. Spokesperson who has been or is being used for advocacy, product quality and worked well in business, may be implicated in the events due to powdered milk has been re-turned Laodi Many users, vocal opposition. Dairy Industry In addition to 22 have been detected in products containing China-made brands of melamine, the oth