Sanlu crisis to promote hegemony clear to the bankruptcy of surgery.docVIP

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2017-05-05 发布于浙江
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Sanlu crisis to promote hegemony clear to the bankruptcy of surgery.doc

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Sanlu crisis to promote hegemony clear to the bankruptcy of surgery

Sanlu crisis to promote hegemony clear to the bankruptcy of surgery 9.11 Sanlu incident, the melamine is like a super-powerful cluster bombs, from milk to liquid milk, have hit the Mengniu, Yili, Guangming and other dairy giants, hundreds of millions of domestic consumers to domestic dairy fear of the rapid spread, has spared no effort in supporting national brands to deploy the emergency government of foreign dairy products to meet domestic needs, in many countries to issue a temporary ban on imports of Chinese dairy products, the ban on write-off ... ... Sanlu crisis has rapidly evolved into the entire Chinese dairy industry Shame, this result is beyond doubt. With regard to the causes of the crisis, the Government announced the authority of the conclusion is that - illegal dairy farmers in the original milk mixed with melamine; marketing circles is the voice of the mainstream - Sanlu Taitouwawa-style crisis, public relations for event handling misconduct. From the event itself in terms of appearance, both of which were very valid. However, if only to stay at this level, we can only come to this conclusion: that the incident was accidental, the case, could have been avoided, and the dairy industry, Sanlu and marketing concepts, marketing environment, the level of overall marketing as well as throughout the marketing system has nothing to Sanlu Dairy, and only ‘when adverse Come Zhui not passed away, Concubine Yu Concubine Yu Nai are? ‘; So, we marketing people and the entire business community would not have this on our marketing philosophy and marketing approach to in-depth reflection, and so the overall increase for the carve machine local brand marketing level, it will still rely on the original path freewheeling path, there is likely to repeat itself ‘descendants sorrow, without warning from them, but also to enable future generations undone grief to gain some’ historic tragedy. If we analyze the level of marketing philosophy, you will find Sanlu crisis occ