Sanitary products for consumer research and marketing strategy.docVIP

 PAGE \* MERGEFORMAT 22 Sanitary products for consumer research and marketing strategy March 11, 2004, CCTV-1 broadcast news, a consumer (Mrs.) in the supermarket to buy sanitary napkins, we found that there is no ingredients on the packaging sanitary napkin stated he is very worried that after use, will not be a problem ? Health and sanitary napkins do? Then, CCTV reporter conducted a survey of the supermarket and found that several domestic famous brand of sanitary napkins are not above the ingredients statement, and asked a salesperson, he said that products like this, no one asked. Later in contact with one of a manufacturer, factory answer, sanitary napkins components are commercial secrets, told reporters ... ... Sanitary napkins as a daily chemical products in the fast moving consumer goods, from this matter, we can see a few questions: Why Consumers question the sanitary napkins? This issue itself is accidentally discovered a packaging problem, but in fact is an issue of confidence in the products, how consumers can use products for their right to know? Health and sanitary napkins really do? Well, this matter was left to the market a number of what? Is how to better marketing. 1, the media survey According to ‘Shopping Guide ‘2000-year survey: the factors that influence consumers to buy sanitary napkins are: price, advertising, friends, introduction, packaging, promotions, and other manufacturers. According to another ‘‘2003 years of a women’s monthly survey, the first factor is the impact of purchase advertising recommendation, and the second is a friend’s recommendation, the third is the long-term use of the feeling, the fourth is packaged beautifully and so on. From an analysis of two surveys, in the purchase of the psychological, young women are more sensitive to the new brand by advertising a greater impact, holding curiosity to use, brand loyalty is not high. In product choice, According to the survey 73% of women will find local skin itchi