Unit1AdvertisingSectionⅢ　Task，ProjectandSelfshyassessment课件（牛津译林版必修4）.ppt

Section Ⅲ　Task，Project and Self-assessment;At a recent lecture，David Simon, an advertising director, said that advertising harmed the quality of television.The need to sell products puts the burden on advertising directors to get more people to watch ads.In the end, it damages the art of television programming.This raises an interesting question: is advertising really anti-culture? Since markets and advertisers make their living in this way, their general answer is “No！”．;I have my own opinion.Magazines are filled with pages and pages of advertising.And TV shows are used to bring more eyes to the ads.We might have to ask ourselves if advertising is a(n) necessary part of culture.Im not excited by looking through pages of ads just to find the articles that catch my attention.Im no fan of TV either, since too many of the shows are often interrupted by endless ads.So I agree with the opinion that advertising has been anti-culture.;This doesnt mean that advertising has to go away，but perhaps it does need to change.With the power of the Internet, it may be only a matter of time before people leave TV.Non-stop shows online, which can be little bothered by boring ads, may draw people away from TV.And the Internet gives people more choices and people can choose their favorite shows freely. Read the passage carefully and judge the following sentences true(T) or false(F)．;1．David Simon doesnt think advertising harms the quality of television. (　　) 2．The author thinks advertising is anti-culture. (　　) 3．Ads on the Internet is less bothering than those on TV. (　　) Keys：1.F　2.T　3.T;Ⅱ.重点单词熟记 1．________ n．大公司 2．________ vi. vt.成倍增加，迅速增加；乘，乘以 3．________ adj.味道好的；好吃的 4．________ n．便宜货；协议　vi.讨价还价 5．________ vt.确定，查明；决定；裁决 6．________ n．反对吸烟 7．________ adj.有毒的 8．________ vt. n．使震惊，惊愕 9．________ vt. n．更新；提供最新信息；使现代化 10．________ n． vt.目标；靶子；瞄准;答案　1.corporation　2.multiply　3.yummy　4.bargain　5.determine　6.anti-smoking　7.poisonous　8.shock 9．update　10.target;Ⅲ.重点短语探究 1．figure ________弄清楚