Unit1AdvertisingWordpower1课件（牛津版必修4）.ppt

Unit 1 Advertising ---- Word power;Li Yang ----- Crazy English;Suppose you are Li Yang, and you wish to produce a new kind of electrical dictionary(电子词典), what preparations should you make in order to attract most customers?;Market research;Market research;Before a company starts making a new p_______, they must collect and study information about what people want and need. So, they do m_____________. The boss of the company needs a lot of information about the s_________________ of the product. So, the s________________________, led by a sales/marketing manager, will present the information from their market research to the boss. The company can then choose the right product to produce, the one which is expected to be most popular with c_________. One of the most important pieces of information is the m__________ ----- the percentage of a market that the company has. Also important are the s__________ ----- the amount which they think they will sell in a future period. If they want to become the m____________, the company must ensure that their product is of h___________. Once the product goes on the market, its s____________ ----- the amount which has been sold ----- should be reported every day, so the company can check the progress of their product.;Challenge!;Mr Carter: Our new ________ has been on the market for two weeks. What is its _____________ now? Ms Jones: We have about 15 per cent share of the market at the moment. The ____________ rose by 2 per cent yesterday across the whole country. Mr Carter: That’s quite encouraging. I think it might be because__________ really like the design and ___________ of the product. I would like you to do some further _______________ about young people’s views on the product. The ________________________ should also finish the report on the ___________ by next week. Ms Jones: We’re doing it right now. I’ll present it to you tomorrow morning. Mr Carter: That’s great. If we want to be the _____________ in our field, we