Unit1Advertising教案牛津版必修4.doc

PAGE  PAGE - 2 - Unit 1 Advertising教案 牛津版必修4 Section 1 A text structure analysis of Advertisements I. Type of writing and the summary of the text Type of writingThis is a declarative writing.Main idea of the passageAs an important part of our lives, advertisement provides information and uses persuasive language and exciting images to encourage people to buy a product or service or believe in an idea. There are two main types of advertisementscommercial advertisements, paid for to promote a product or service and public service advertisements, free to serve the public.Main idea of 1st paragraphAdvertisements are an important part of our lives.Main idea of 2nd paragraphAdvertisements, including commercial advertisements and PSAs, provides information and uses persuasive language and exciting images to encourage people to buy a product or service or believe in an idea.Main idea of 3rd paragraphAn advertisement may not tell you the complete truth. Try not to fall for the thick.Main idea of 4th paragraphPSAs are meant to teach us and help us lead better lives.Main idea of 5th paragraphBe smart about what we believe, and be smart about advertisements. Advertisements II. A tree diagram of the text provides information and uses persuasive language and exciting images to encourage people to buy a product or service or believe in an idea. public service advertisements commercial advertisements to sell products or service, misleading sometimes to offer advice, helpful be smart about advertisements III. A retold version of the text Advertisements Advertisements are an important part of our lives. An advertisement provides information and uses persuasive language and exciting images to encourage people to buy a product or service or believe in an idea. There are two main types of advertisements——commercial advertisements and public service advertisements (PSAs). Not all advertisements tell people the complete t