unit1Welcometotheunit教案牛津版必修4.doc

PAGE  PAGE 4 unit1 Welcome to the unit教案 牛津版 Aims and requirements ? Read an article about advertisements and a handout about ad campaigns ? Listen for statistics and descriptions ? State your opinion on advertisements ? Write an advertisement ? Develop an ad campaign Procedures Welcome to the Unit Step 1: Brainstorming 1. Hi, everyone! I know all of you like to watch TV. But besides getting the latest news, enjoying some TV plays, what is the most frequent thing appearing on TV every day? Ok. Let’s enjoy some videos and guess what it is about. It’s an advertisement about a kind of beer. The name of the beer is called Budweiser. Yes, ads appear on TV so frequently now. Some more videos or posters will be shown to you. Step 2: Discussing and practising 1. I’d like you to enjoy some posters now. As we know advertising plays an important role in our daily life. Will those who have seen these advertisements talk about some of them? Let’s discuss the ads based on the following question: What image(s) can you read on each poster? What can you read on each poster? What does each advertisement try to tell us? Do they belong to the same type? You will be divided into six groups and each group talk about one of the ads. Then each group choose one student to present the ideas to all of us. Pay attention to the instructions and focus on the six pictures and illustrations, please. (You can discuss them with your partner, when necessary) Sample questions Poster of Project Hope How do you feel when you see the child with the big eyes? What would you like to do for the child after seeing this advertisement? Why does the advertisement say ‘There is hope for us all!’ ? From this poster, what do you think of the purpose of Project Hope? (This poster is intended to make people aware of the importance of Project Hope. It makes people realize that there are still a lot of children dropping out school for economic reasons. It calls upon people to do something to help children