Shanghai GM- Using CRM to enhance competitiveness.docVIP

 PAGE \* MERGEFORMAT 30 Shanghai GM: Using CRM to enhance competitiveness June 5, 2001, Shanghai General Motors launched a new Chinese website and ‘one hundred trucks’ online shopping guide sections, its ‘pre-sale, sale, after sale’ of service via the Internet has been further strengthened. Each registered customers to pass through the ‘one hundred trucks’ choose their own favorite Buick, and can be their own personalized options, such as configuration, color, and supply the location of its head. Received orders from the Internet through the health system will automatically become a production order, to enter into flexible manufacturing stages of production. Finally, under the control of the system, customers choose online ordering of personalized perfect car being on time to customers in front of. Customers can also come to see themselves through the system of vehicles ordered by the state, is in the production line, or in the painting, is in the warehouse or in transit, had all at a glance. Reason why we can do this, because the implementation of the Shanghai General Motors is called Customer Relationship Management ‘CRM’ system. In the Big Blue, IBM’s help, this is known as China’s first set of enterprise-class CRM system was September 9, 2000 Zhengshishangxian operations, and make Shanghai GM competitive in the market has leapt to a new level. China Auto Market 1986 was a memorable year for China’s auto industry. It is in this year, China Changchun FAW and Shanghai Automotive Works Volkswagen introduced the company’s Audi cars spare parts, each assembled vehicle 100. In the same year, FAW has also produced a big ‘red flag ‘7560 Series 161, formally opened in China in the prelude to the development of high-end cars, when high-grade auto output 361. Before this, China’s car industry is only ‘Shanghai’ and ‘Santana’ two brands, the high-end cars all depend on imports. After 1986, China’s car industry has begun to enter the long-term, stable and high-speed