Small and medium enterprises to create a strong brand outlets and Countermeasures (Part One).docVIP

 PAGE \* MERGEFORMAT 23 Small and medium enterprises to create a strong brand outlets and Countermeasures (Part One) China’s current brand building for SMEs, in fact there is a big problem is that we now have the brand awareness of a very one-sided and superficial. It seems to do in the small and medium enterprises is also invested heavily in the brand is expensive to become a ‘reluctant to cover the child shall not be wolf’ gambling behavior, small and medium enterprises with limited resources can not create a strong brand, has almost become the consensus of the theoretical circle and enterprises. Ningbo Sheng Liuhe core members of the planning nearly ten years of service with up hundreds of businesses, helping many businesses low-cost, rapid increases in sales and brand, today presented to us is that we brand this issue for nearly a decade of painstaking exploration of Thoughts and Conclusions: 1. Brand that exists in almost any business among the brand and size of the business are not necessarily linked (similar to electric power, petroleum, coal and other products can not constitute the brand’s business exception). Fundamentally speaking, the brand should be a right outside world the impression that the management within the enterprise, for an enterprise, as long as there is a market management has explicitly or implicitly the existence of market management thinking that the brand strategy. Such a strategy may be in the planning process has been clearly put forward, but a significant part of the SMEs may not have been clearly put forward, but without a clear brand strategy, usually a collection of various market behavior rarely is the company the best brand strategy. 2. Brand is a shortcut to the rapid development of SMEs, there is sufficient theoretical and domestic brands quite a number of success stories can illustrate this point. For the vast majority of SMEs resources are extremely scarce, plants need expansion, equipment will need to install, qual