Softto in the direction of differentiation lost Marketing.docVIP

 PAGE \* MERGEFORMAT 23 Softto in the direction of differentiation lost Marketing Procter amp;amp; Gamble - Shaolin faction, martial arts profound and pure; L’Oreal - Songshan faction, with a total want to do five mountains were the chief and rival Shaolin, and then unified arena of Heng Shan Shou Fu has been sent; Amway - Happy camp, hiding in the dark rich, as well as large group of disciples to be flatter slide; Primary Nurse - Hengshan faction chairman quit that so that the left took over the chief and L’Oreal; Avon - Huashan faction, Jian Zong (direct marketing) and gas cases (shops, counters) began to fight orthodox, and dissatisfaction with the left and the leader of an alliance in an attempt to L’Oreal; Dabao - Gaibang (low-end selling phase, super circulation figure over the river North and South) Softto - Mingjiao, advocating differentiated marketing, good at large diversion of heaven and earth; ... ... This is the forum I had the ‘show solution-oriented factions on’ inside a joke, this joke, the insinuation of Softto strangely ‘martial way’ and in the Japanese chemical industry in the arena location. Although the joke, but look at the famous Softto road, are all rich with exotic flavor. After the brilliant and quiet, respected in the suffering of the blind and brutal criticism, in its glorious Jiandan differentiation, we need to replay the star road silhouette it analyzes its success and failure. First, a miracle of soap-induced In 1995, one called ‘seaweed slimming soap’ products east to Japan, with Japanese businessmen Hashiguchi show’s network, quickly triggered a sales boom, the average monthly sales of more than 200 million pieces, and created a ‘10 block of soap for a Taiwan Sony TV ‘miracle. At that time the ‘Asahi Shimbun’ evaluation of it as ‘Han Fang degrees, the Japanese admiration’. Departments and regions, the founder of this soap is the origin of the Softto cosmetic surgeon, chairman of Mr. Liang Guojian. Seaweed slimming so