Software Marketing- Piracy VS Genuine.docVIP

 PAGE \* MERGEFORMAT 34 Software Marketing: Piracy VS Genuine 1. Market Throughout the world, software and information services have become the first largest industry, sales of more than 600 billion U.S. dollars. The output value of software in which the United States more than 400 billion U.S. dollars. China’s neighbor India in software exports of nearly seven billion U.S. dollars, but annual growth rate of 60%. In terms of output value, China’s entire software industry sales last year, only 20 billion U.S. dollars, Guoyi only a few of software companies. In China’s software industry exports only 200 million U.S. dollars. 1. Industry background Currently China has about 1,500 pure software companies, plus a mix of those running the software industry reached more than 5,000 companies, these software companies, most of which are less than 50 small workshop-style company, more than 100 software enterprises relatively small. Small-scale enterprises is difficult to form industrial advantages, making business less ability to resist risks. D version of the industry in China began in the early nineties of last century, we can say from the beginning of the beginning of the growth in the market economy environment, is accompanied by the development of China’s IT industry, gradually growing up. D version of their operating principle is based on market-oriented in order to meet user needs as the center, hidden in order to survive, to-scale production and development, technology updates hard to improve in order to obtain high profits for the purpose, despite the Government has been severely enforcement actions, the majority of D version of the production and distribution business practitioners in the field of business risks and taking great personal risk, or has achieved brilliant results of operations, in most businesses and individuals have made a good return on investment while also making D version of the software industry in the domestic market share jumped to 95