Start emotional buttons to achieve innovation and brand liquor shock.docVIP

 PAGE \* MERGEFORMAT 18 Start emotional buttons to achieve innovation and brand liquor shock EDITORIAL: Emotion, each person is not missing, the Chinese style is more unique emotion; the emotional integration of products, integration of communication, integration of marketing, the feelings of Chinese people for thousands of years culture in the modern context to interpret. In a certain meaning and dimensions of the ‘A brand’ liquor to establish a real China’s first ‘emotional white wine’. One in the market environment to find a breakthrough point Liquor market, the huge consumer demand and huge profit margins, actually made countless heroes during the killings. Brand plethora, do you Changba our debut. Several major wine standing firmly in place and holding a liquor Cheats martial arts, brand-name liquor is difficult to shake. But in China’s huge market size and pet bolstered by a large consumer groups, or have their own sites and source of wealth. Liquor consumption is now appears to have a declining trend, mainly due to the development of competition, the results of other alcohol. Beer and red wine in particular, the development of increasingly diversified consumer demand. Consumer attitudes to health and needs have changed to improve. However, consumption of liquor or other alcohol has an irreplaceable status and role. Therefore, the liquor market still has considerable potential and development of space. Liquor market, changing consumer demand, consumer awareness is changing, and change those who pass. Its market space still has a huge capacity, operation of the market order will be more to regulate, competition means will be more diverse, changing the speed will be more frequent. How to survive into the liquor market, will be the primary topic. Faced with this situation, such a market, ‘A brand’ have their own space, their own position, their image - that is, to ‘A brand’ brand affixed a significant difference with other labels. From the ‘emotion’ i