Start Shopping Groovy Times - Ka Wah Shopping Plaza brand communication Case.docVIP

 PAGE \* MERGEFORMAT 19 Start Shopping Groovy Times - Ka Wah Shopping Plaza brand communication Case Moore Ka Wah Shopping Plaza Jinan Hualian Group invested 300 million yuan to set up the most advanced commercial activities ‘SHOPPING MALL’ operation of high-end stores. ‘Moore model’ (SHOPPING MALL), the Chinese translated into ‘super-large-scale shopping mall’. It mainly refers to the adjoining buildings or in a large building, by a regulatory body as a co-ordination and planning, the number of retail stores, services, institutions and organizations, providing shopping, leisure, entertainment, catering and many other services, one-stop shopping center. You can say, ‘Moore’ (MALL) is the world’s most advanced and most advanced commercial form. Wah shopping mall in the positioning, the Hualian Business Building Group, in line with strict scientific attitude, in the big cities at home and abroad to conduct business form the basis of field visits, in the famous economist, Professor Wan Dianwu of experts led by After hundreds of times consultants thorough research, careful argument, it was decided in the Western business circles have created the most characteristic of the times, international standards of ‘shopping’, that is representative of the international generic ‘SHOPPING MALL’ mode, thus breaking the Jinan commercial center in eastern pattern of world domination. Hualian shopping mall to the first arm of the Ka Wah a ‘Moore mall’ appearance, Jinan business, and with Hualian Group, Hualian Business Building, Hualian Hotel and the surrounding large-scale wholesale markets pose a ‘big Moore model’. K. Wah ‘Moore mall’ rise, triggering a revolution in Jinan commercial activities; shopping malls but also to build their own brand, which in Jinan, the business community, Ka Wah is a spring thunder First Sound. Customers From a marketing perspective, consumer research is related to the brand can be recognized and ultimately the key to our brand planning Wah, f