Status of OTC products, corporate, marketing model and brand communication and development trend analysis (below) in 2014 and future.docVIP

 PAGE \* MERGEFORMAT 39 Status of OTC products, corporate, marketing model and brand communication and development trend analysis (below) in 2014 and future 7, small chains Union, push mode Since October 2009, the association has set up 14 provincial-level leading drugstore Union, covering 18 provinces (municipalities and autonomous regions, a total of 549 members of the unit, the total 17,705 stores. With around provincial procurement alliance, bulk stores Alliance flourish, large pharmaceutical companies ignore the retail market, some small pharmaceutical companies are relying on alliances main push mode, and achieved certain sales and market share. In 2011, these 14 provincial pharmacies Union conducted 73 joint purchasing, joint procurement of goods market capitalization of 1.225 billion yuan, lower commodity prices through joint procurement maximum of 10%, the lowest was 1.4%, the overall average lower commodity prices 4.1%. ‘The next few years, China Medical Materials Association will continue to promote the construction of the provincial pharmacy alliance to complete the overall layout of the country, reaching 25 Union, covering all provinces, municipalities nationwide.’ Actively involved in the league, relying on the strength of the league, their products do it, is a good one choice, but also a quicker way. 8, the amount of brand advertising, business, terminal powerful follow-up mode: For example, Zhejiang CONBA, Kunming, Yunnan Hong medicine, etc. This aspect of successful companies are more outstanding performance this year is Li Pharmaceutical Group, relying on ground terminal personnel, training, strong follow-up counter, sales steadily expanding, Hong Mei medicine Industry Co., Ltd. is the corporate brand image advertising plus staff terminal extension mode. 9, control marketing model, a town a shop stock model. Take a selective distribution in or called neighborhoods Distribution, a distribution in a street just focus on the te