Start miscalculation round loser - Japans defeat in the Chinese market OS Group Comments.docVIP

 PAGE \* MERGEFORMAT 22 Start miscalculation round loser - Japan’s defeat in the Chinese market OS Group Comments The original set: ‘new marketing’ Case Study Ninth Japanese OS Group Co., Ltd. is a Japanese OS, based in Osaka, Japan in 1953 founded, and has been a history of 53. OS start the beginning of the leading business enterprise location used in the production of the cinema screen, enterprises have obtained the development, but along with the popularity of television in which the film industry has become a sunset industry, so businesses relocate to small screen production. Into the seventies, the industrial orientation in education and business use of an extension of the screen Screen, OS Co., Ltd. in cultural and educational screen market share gradually rose. At present the screen market, are mainly cultural, educational, business, family and works a few market segments, in which the first three OS market is Japan’s first brand in the world’s top three, but almost no work involved. Dongguan Austria Ace Audio Equipment Co., Ltd. is Japan’s OS group’s Chinese subsidiary, is specialized in the image screen and other related imaging equipment, manufacturing and sales enterprise. Founded in May 2002, the initial key for the OS, another group from companies that sell products, was officially in February 2004 for the major cities in China to sell. However, due to marketing strategy and product prices and other factors, the Chinese market, sales have been smoothly. In order to overcome adversity, they want to help local professional management personnel, for them to open up the Chinese market, so that enterprises out of difficulties. The spring of 2005, after the selection and multi-party inspection, a man named Xu Fei of professional managers who eventually become their Chinese market manipulator. The person has experienced professional background and deep expertise theoretical attainments, and his market programs also received by senior management, and