Store managers how to communicate effectively with the media.docVIP

 PAGE \* MERGEFORMAT 19 Store managers how to communicate effectively with the media As the highest chain store operators and managers in the company’s brand building, carrying an important mission. However, although the vast majority of store managers ‘business master’, but the media and public relations crisis public relations, especially the ability to be their Achilles heel. Crisis news events ‘好心办坏事 ‘ case not uncommon. Therefore, a good store manager should be fine stores ‘spokesman’ and the company’s brand builders. As far as we started for the 400 store managers on the media and media communications survey found that one of them how to look at media relations: that 45% of the store managers that handle media relations’ very important ‘; 35% of people think that’ the general ‘; 20% of store managers have not considered this issue, that the’ indifferent ‘. In the media category, media effects, media, communication and other options for the investigation on the basis of the investigation, we have further analyzed to determine at least 80% of the store manager of a lack of communication with the media work practice, with only less than 5% of the store managers have a strong media public relations coordination. Based on this, we have set up ** chain store manager, media and public relations capacity at a special group to focus on and promote the store manager, media and public relations to enhance our ability to communicate issues and organized a number of investigations, training, promoting the chain’s 643 stores ** Manager, Marketing Manager, Customer Service Manager team, the media communication skills improved. Our specific approach is to: First of all, to lead the store manager, summed up the type of media and consumer chain stores to focus on media. We will be divided into media communications media: print media, radio and television media, online media categories. Paper-based media, which further subdivided into newspapers, periodicals. Broadca