The cultivation of the Tao director of marketing.docVIP

 PAGE \* MERGEFORMAT 22 The cultivation of the Tao director of marketing Marketing Director is a man of important enterprises, but also the risk of dancing figures on the tip. Performance of the business thriving, flowers and kind words will look at the marketing director; However, if the poor performance of enterprises, then the criticism and attacks Spear, director of marketing of the throne will be overturned. The market is not so much tenderness, to fight the results. Every enterprise must survive, but also to develop, companies spend huge sums of money requested the director of marketing, the plan is to let you out the results as soon as possible! This is something we irreproachable. As long as you want to do, director of marketing, you only choose to face the winner-loser for Kou rules of the game. Common phenomenon: Marketing Director, to do less than three years? In recent years, a lot of friends who are doing marketing in the emotion, the market competition is fierce, and consumers to change too fast, it seems more and more marketing, not play. In fact, many companies approach, which is similar to the football coach for change will be like a galloping horse. In our regular contact with the enterprises, director of marketing for replacement every 1-2 years to be found everywhere, but can do more than 3 years of marketing director, is even more rare. Here, we do not doubt that enterprises in the selection and employment in respect of immature and fast, from the director of marketing itself, there were no common problems? Director of marketing, there are two Source: internal promotion and external hiring. Promotion from within means within the enterprise successive years of outstanding performance of middle managers, through corporate high-level observation, was promoted to director of marketing; external recruitment, defined as outside the firm to identify candidates for direct parachuted into the enterprise, and to well-known company / big company mi