The twenty-first century the largest market for space (topic II).docVIP

 PAGE \* MERGEFORMAT 20 The twenty-first century the largest market for space (topic II) Rural issues had been the key to the Chinese revolution, Now the rural market is the key to China’s economy. Developing the rural market is not only an important measure to expand domestic demand, Is the inevitable choice to achieve modernization in rural areas. This is both a historical opportunity, but also a glorious mission. Our enterprises should have the responsibility, and enthusiasm to Concern in rural areas, research in rural areas, services in rural areas. Can safely say that China’s industrial efforts to open up the rural market the time has come to face the world’s largest ‘cake’, turning a blind eye is clearly unwise. There is no doubt that the twenty-first century’s most successful industrial enterprises will be those who succeeded in occupying the rural market businesses. The face of this huge temptation to be complacent and blindly into battle, it is also very dangerous. At present in rural areas and underdeveloped infrastructure, low levels of income, distribution network defects, consumer concept behind restricting the objective conditions for the development of rural markets. Therefore, we need to fully understand the reality of the premise of doing a good job to overcome difficulties preparations. This is a protracted war. Kick the tires give up halfway, doomed to fail. First, the main features of the rural market demand 1. The potential of Although the current purchasing power in rural China is still relatively weak, but that just shows the enormous potential of the rural market volume. To household appliances, for example, in 1997 for every hundred rural households owned an average of 27.3 color TV sets, refrigerators 8.5, and washing machines 21.9 units, roughly the level of urban residents in 1986. If the ownership rate in 1997 the city level, 230 million farmers will need 168 million color TV sets, washing machines and 170 million units,