The use of strategic thinking quick-start regional markets.docVIP

 PAGE \* MERGEFORMAT 27 The use of strategic thinking quick-start regional markets Market expansion in terms of sales for each one, no less than to fight a critical battle, the success of the overall victory will lay a solid foundation for failure, it will leave a huge market risks, or even soldiers pack will be compromised, the loss of comeback opportunities. Since the success of each sales staff is so important, why there is also a large number of failures it? In fact, no law is thinking, line to no avail. The Art of War goes: the Bing Fa Mou, followed by cutting pay, which under siege. Many salespeople in tough fight happens in the market are used in ‘siege’ of the worst, in the right market environment and the lack of careful analysis of the situation in the case, they begin to rush to find dealers, relying on less than clear thinking and feeling blind promotional, with predictable results. If a continuous expansion of the market did not succeed, the costs and business losses not only sales, but more importantly is the loss to win customers and win customers and win market excellent opportunity to spend several times more resources and energy are not necessarily won back. The first part of the strategy analysis The idea of expanding the regional market Sales staff to expand the market the biggest problem is the consumers in the regional market structure, channel structure, price structure and the competitive structure of the basic information such as a lack of understanding of the case, they begin to blind development, distributors, and thus caused a hidden danger to the subsequent work . As a developing market, sales staff, he certainly has the need to understand clearly the above-related information, but the problem is the limited time available, in order to fully grasp the information above in the work is clearly only after the impossible, then, how sales personnel should be done? Quickly grasp the basic information about the market, which is criti