Thinking of complete channel strategy overview (Part I).docVIP

 PAGE \* MERGEFORMAT 20 Thinking of complete channel strategy overview (Part I) Preface This article is more than a year I think the results of channel strategy, is to make the effort. Made public, but also hope that many expert comments on and corrections to make it more complete and continuous improvement. We know that home appliance industry is the highest level of the market, competition is most intense, the development of the most mature, the most dramatic one industry to compete with foreign brands in the process of finally home appliance industry ahead of foreign brands. And has become the major institutions, the classic MBA programs. When we put the internal perspective on the appliance industry to explore the differences between enterprises of household electrical appliances, household electrical appliances look for the core competitiveness of enterprises, they found more than homogenization, the difference as small. It is no exaggeration to say that the biggest difference of household electrical appliance enterprises - the source of core competitiveness, Naishi channel model of the various inter-firm differentiation. From EMKT. we can learn from marketing point of view of differences in household electrical appliance enterprises of the enterprise. One of the classical theory of marketing theory, 4P (product, price, channel, promotion). First of all, household appliances enterprises differentiation between products is very small, on the contrary, homogenization is quite a serious one. Household electrical appliance enterprises multi-brand model, but many products are OEM, bluntly, it was the same one production line of products, then crown them with XX brand. Prices, many enterprises have to be identical, the difference of small, color TV industry has cut prices in order to set off a storm-based Changhong. And throughout the industry as well as the minds of the people of China to become a staple of conversation. A simple price war to prove that th