Tea drink brand fall of Reflection.docVIP

 PAGE \* MERGEFORMAT 42 Tea drink brand fall of Reflection Year brilliant am, resounded through the national tea brand had fallen for five years have passed. As a member of the group have been fighting for the past five years deplored the situation is always unanswerable question. Deplored the prospect of unlimited trades could have the pride of die young; deplored the country’s hundreds of millions of funds have been squandered, wasted; deplored the loss of national cadres from their own identity and began a long road to work; in particular to see today is still Some companies follow suit, do not follow the laws of the market, profligate state loans, desperate. Harm the country, affecting Lai Man. That has the responsibility to organize, restore, then the first tea brand to the decay process from the thriving track of you for the fast moving consumer goods industry, learn from colleagues. Group is located in an unreasonable train ordinary agricultural county, was established in 1993. The former is a service of supply and marketing cooperatives in the rural economy. At that time within the group from top to bottom is difficult to find a technical secondary school graduates, most of these officers were not even junior high school education. Low quality of personnel will inevitably lead to low quality of management. Like a random patchwork of grass Taiwan team can not perform the classic drama, the group from the day since the birth of destruction left behind a hidden danger. 2094 iced tea market, in 2095 it realized sales income of 50 million yuan, in 2096 soared to 5 million, in 2098 it reached a record 20 billion (some 30 million media campaign is incorrectly relay erroneous messages injected too much moisture). Should be said that the development of iced tea in this group of products and the timing is very successful. At that time the national economy is in a rapid growth phase, fast moving consumer goods industry, just out of the ‘shortage of materials, p