Tea Village Hakka Love - Meixian rural tourism project planning Documentary.docVIP

 PAGE \* MERGEFORMAT 21 Tea Village Hakka Love - Meixian rural tourism project planning Documentary Rural tourism has developed rapidly in recent years, accounting for half of domestic tourism. Golden Week, the national urban excursion choices, about 70% of rural tourism, each of approximately 60 million Golden Week trips to form the size of the rural tourism market. What is ‘rural tourism’? In accordance with China National Tourism Administration Shao Qiwei to say, ‘rural tourism based on rural natural beauty, cultural relics, folk customs, agricultural production and rural living and rural environment for the tourist attraction to city dwellers as the target market, to meet the leisure tourists , holiday, experience, sightseeing, entertainment and the needs of tourism activities’. So, the goal for the urban market, how should engage in rural tourism in the end, in order to achieve market success? At present this is not conclusive. But one thing is certain, that is, with the leisure market, in-depth development of rural tourism in experienced after the initial hot, is entering a transition period, the urgent need to upgrade and the concept of product innovation. Rural Tourism prevailing two major problems: First, a lower grade of products, lack of cultural connotation, it is difficult to form long-lasting vitality; Second is the location and resources, a higher degree of dependence, if the remote location, the surrounding countryside scenery and ecological environment for poor, rural tourism development will be met with difficulties. In May of this year, we are subject to Meixian county, the county government’s commission for the Village has done Meixian tea tourism project planning, we ran into this situation. Tea Village is an area of less than 2 square kilometers, only 80 people in a small mountain village 30 km away from Meizhou city. To go there by car from the city, along the way to go through provincial, county and village Road, and to pass through