Two against one insisted - 2004 the SME marketing innovation of the Road.docVIP

 PAGE \* MERGEFORMAT 24 Two against one insisted - 2004 the SME marketing innovation of the Road At present the Chinese market are two popular marketing trends, one is ‘the brand supremacy’, described themselves as brands; One is the ‘wilderness of marketing doctrine,’ embrace of the market is quickly dug the money to do the marketing concept. Door wide open in the country, Cunyin-inch gold today, these two ‘marketing ism’ can save the local small and medium enterprises in China do? We are opposed to? Or support? We oppose the ‘brand supremacy’ 1, do not know the brand quite brand, harm themselves Yang Min ‘The authority of a domestic economist for domestic SMEs, the boss said this statement: You did say the brand at every turn, I asked how much money in your pocket? There are 10 million do? ‘These words rightly or not, but it reflects the present, many domestic enterprises, the brand of superstition and obsession,’ the brand rescue argument ‘for the Chinese local enterprises in the future survival and development of the market is quite dangerous. There are three reasons: First, there is no brand in the end find out what is done on the focus on the brand, reflecting the idea of the local SME managers are not clear enough, not familiar with the operation of the market rules, marketing, maturity, low, it is easy to practice in the market run into a wall; Article Second, foreign capital did not understand the true purpose of high-profile promotion of the brand will lead to local enterprises with foreign capital, did not know how to fight effectively, but also very difficult to win in the competition; and third, because of foreign brands continue to hold high the banner of the brand Chinese market ‘cultural invasion’, so that domestic consumption, mass consumption brands turn to the increasingly evident. Due to various objective and subjective reasons, the local small and medium enterprises in a very short period of time can not create a good brand, thus resulti