Value Creation Marketing - liquor companies will be the winning strategy for the future.docVIP

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2017-05-05 发布于浙江
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Value Creation Marketing - liquor companies will be the winning strategy for the future.doc

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Value Creation Marketing - liquor companies will be the winning strategy for the future

Value Creation Marketing - liquor companies will be the winning strategy for the future For most of the liquor companies, 2009 was a year of subdued panic. Whether willing or not, are scheduled in 2010 has arrived! For the courage to face the reality of the liquor business, it should be well aware that, in 2004 --- 2008, this 5-year period, the old national brand and regional brand-name large area of #8203;#8203;the rise of the old industry-specific cycle has ended , 2009 has entered a new stage of adjustment before the reshuffle and suffering. in the future new period of 5 years, can be expected: strong liquor will appear before the 6 brand new sort, the annual sales of 20 billion enterprise will reach 15 or so, the current 1.5 billion to the polarization of the club, the strong power move quickly, rely mainly on hardware sales growth in the fast-growing companies to achieve the imminent decline of the potential, once the second tier of strong brands will be easy to scramble such as the present border of Jiangsu, the development of extraordinary quality, Hubei rice flower and the white side to bring a higher price in Hubei footprint and the strong development of the scale, there is no historical accumulation of the new brand a smaller probability of success, only guarding a hill where the reality of the brand will be more strong sales of regional brands and national brands ruthlessly compressed, the survival of more than 50% local brands were forced to close. This is the future of Chinese liquor business 5 years. Whether the next five years will bring a different liquor companies what kind of results, positive and effective personal attack should be all the liquor companies to find the direction of the individual answers. So, how to find a direction with a common theme of the author and to write the intention of this article, I hope to give a slight reference to liquor companies! When a single winning advertising, promotion, winning, winning a series of disk