Top Ten Best brand advertising strategy and analysis of.docVIP

 PAGE \* MERGEFORMAT 33 Top Ten Best brand advertising strategy and analysis of Ranking of the best advertising strategy will inevitably involve Ranking criteria, so to explain Ranking standards. We know that advertising strategy is to refer to advertising in order to achieve the desired goals of the plan for the operation of the means of advertising, such as a combination of approaches and strategies. Standing on the standpoint of entrepreneurs, advertising strategies first and foremost a means of promotion is an investment in corporate behavior, rather than works of the artist’s personality, nor a scholar’s theory of practice, the advertising and Ogilvy’s classic famous master example: ‘Our aim is to sell, otherwise it is not advertising. ‘Therefore, we evaluate the criteria for advertising strategy advertising costs into the extent of the contribution of economic output, that is the best advertising strategy will be based on the minimum advertising efforts to maximize the effectiveness of output. Based on the standards, we named its top ten best brand advertising strategy. 1. Procter amp;amp; Gamble: well-known brand symbols, impeccable advertising strategy. 2. Coca-Cola: As foreign brands, and positive integration of Chinese culture, a model for the implementation of advertising strategy of localization. 3. Pepsi-Cola: the implementation of advertising strategy of flanking warfare. 4. McDonald’s: Fast food industry in the use of a virtual spokesperson and brand recognition systems everyone. 5. GUIDEC: with the product life cycle changes, and timely adjustment of the advertising strategy. 6. Colgate: toothpaste market unique advertising strategy. 7. Nokia: mobile phone market leader, the entire advertising strategy through the ‘people-oriented’ philosophy. 8. Farmer spring: drinking water market, the advertising strategy than Robust, Wahaha is far better than a chip. 9. 3: rural market pioneer in advertising strategy, inspiration of the companies w