The effective implementation of the marketing plan.docVIP

 PAGE \* MERGEFORMAT 39 The effective implementation of the marketing plan Is a tactical marketing plan business plan, marketing strategies for businesses is ‘doing the right thing’, while the marketing plan is ‘doing things right’. The actual business processes in the enterprise, the marketing programs often encounter the situation can not be effectively implemented, a situation is not correct marketing strategy, marketing plan can only be ‘worse’, to accelerate the decline of enterprises; the other case is the marketing plan can not be implemented, can not be translated into effective marketing strategy and tactics. Give full play to the role of marketing plan is based on a correct strategy, a perfect strategy can not rely on the perfect tactics, but from another perspective, the correct implementation of marketing plans can create the perfect tactics and perfect the strategy and tactics, you can make up for lack, but also to a certain extent, into a strategy. Of this paper is how the effective implementation of marketing programs for enterprises to create the perfect marketing tactics. The first part of the marketing plan has not been implemented because First, the lack of a system of protection marketing plan Marketing plan by businesses as the contents of the paper, the actual process in the absence of specific requirements: marketing plan is not only a methodology, but also should be a system of systems, ie marketing plans, if implemented, it must follow the be protected by the requirements. Realities of many enterprises in the implementation of marketing plans, and was not put into a specific system, while sales people are unable to work norm, not to measure their own performance, good or bad, on the other part of the staff is satisfied with the status quo, can not work as required. Second, the lack of performance evaluation the implementation of marketing plans bound The actual operation of the enterprise process, the performance appraisal system