The effectiveness of marketing communications for SMEs Way.docVIP

 PAGE \* MERGEFORMAT 30 The effectiveness of marketing communications for SMEs Way Tsinghua tea, Phoenix water, Mando Bell insole, Janet Ya Body underwear, slimming tablets in the United States and the United States 2-3 months just magically popular market; recoverable eye foil, aloe detox capsules, the federal diet chocolate in a very short period of time speedy completion of new products to well-known brands jump; Shan Rana, Jian-Min Feng joint pain pills, Chinese Buddhism Participation cent tablets, capsules rehabilitation of brain bolt shoots spit trees again glow brand appeal. The push to market these brands the core of brilliant marketing idea, that is, fu the 21st century, to spread the idea of body concept of the effectiveness of marketing communications: effectiveness of the brand, the effectiveness of branding. SME marketing communication practice is moving toward two extremes: the left and right. Part of enterprises in the West under the influence of marketing theory, depending on the brand as a life-saving straw, blind pursuit of elegant art of brand performance; another part of enterprises in the short-term benefits and impulsive attitude under the influence of quick success and effectiveness of first, exaggerated propaganda, a bold commitment. The results both frustrated, have complained. In fact, the brand and efficacy, are not wrong, all marketing communication concepts and practices, the key is how to use the coordination of balance. Everyone wants to do a hundred years the brand may be more than 98% of China’s enterprises are SMEs, they must first solve the problem of survival! Fish and bear’s paw, not can not have both! ‘Brand effect of, the effectiveness of branding’ SME is the way the effectiveness of marketing communications. Dialysis ‘brand effect of, the effectiveness of branding’ ‘Brand effect of, the effectiveness of branding’ is a practical, dynamic and integrated marketing communication concept and methodology of small and medi