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To talk about the branding strategy for the use of gold
PAGE \* MERGEFORMAT 22
To talk about the branding strategy for the use of gold
Everybody knows the mobile phone industry, from 2003 to 2004 years, the mobile phone industry reshuffle. Kim * phone in such a big environment, turned out to a meteoric rise, to a series of second-tier brands far behind. Beginning of the year, sum up the past, gold * brand of the phone operation strategy has many successes, but there are also some shortcomings. Renewed efforts should be good, deficiencies should be promptly added under the corrections, and thus avoid detours, early successes, the world’s leading supplier of communications products handheld devices.
Product Strategy
Kim * Communications from its inception until the product on the use of dual-track strategy pattern. Ming Chu used to follow the strategy to create a strategy for using the dark. Kim * communications products GIONEE303 first appearance on the imitation of the domestic well-known brands. Known by the brand with the appearance of similarity to attract eyeballs. Some consumers even mistaken for a known brand new products. The following strategies to make gold * Product has greatly enhanced ‘on the mirror ratio’, the market sales are also climbing. Single models on the market about a year’s time, which in the mobile phone industry is already a miracle, commendable is that, gold * 303, often in Suning, Gome, Hip Hang, Dixon pass, in the field, HCH and other well-known store brand sales that day to occupy the top spot. Fighting single-handedly fought the army, which is a miracle in a miracle. Of course, Kim * Communication is by no means in the ‘violation’, it is absolutely not to deceive consumers. Kim * at any time, any occasions, repeatedly stressed that this is golden * themselves ‘to do’ products, has its own famous name ‘Kim * communication’.
Alone imitate and follow, can not have their own careers. * Communication in imitation of gold at the same time, it adopted a strategy to create. There are a lot
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